Marketing is changing and we will equip you, as New Marketing Professionals, to meet the highest requirements of successful organizations. You will establish the significance and impact of environment friendly advertising and marketing, growing the abilities and insights of a profitable marketing manager. You may additionally take non-compulsory modules to the worth of 30 credit from an permitted list from other departments and the Institute of Management Studies, which may embody Project Management, The Psychology of Marketing and Advertising, Assessment and Selection, Training, Coaching and Counselling. International Strategic Management is a core module for all MSc Management pathways.
There is also the City Trading Room, which options state-of-the-art inventory market tracking gear, keeping you updated with all of the financial comings and goings of the London Stock Exchange and Wall Street. In this part, you will look specifically into the media planning course of and the way it relates to the general advertising and marketing technique of the company. This course will present you with the theories, rules and practice of digital advertising and social media.
BCUIC is part of the global Navitas Group, an internationally recognised education supplier, and the partnership allows students to entry the University’s amenities and companies and transfer seamlessly by means of to reaching a Bachelor’s degree from Birmingham City University. You should also work in your time administration and organizational expertise in an effort to end all initiatives on time and graduate with a great GPA.
You may also be introduced to advertising technique by means of an transient overview of the 4Ps of selling – Product, Place, Promotion and Price. In the last part of this part, you’ll look into digital marketing and social media advertising and marketing. Critically analyze and provide enterprise solutions to advertising and marketing product, price, promotion, and distribution decisions. The Curzon building is also conveniently near Birmingham’s enterprise and monetary centre, allowing for strong hyperlinks between your research and the real world.
The module covers subjects corresponding to financial statements analysis, budgeting, cost-profit evaluation, time value money, funding appraisal, working capital administration, sources of capital and selection of capital structure. The module will discover intimately the integrated nature of business capabilities focusing specifically on marketing and operations.